
Our Story
Making healthy eating
simple for everyone.
Making healthy eating
simple for everyone.
We're on a mission to revolutionize nutrition tracking by combining cutting-edge AI with human empathy, making it easier than ever to achieve your health goals.
We're on a mission to revolutionize nutrition tracking by combining cutting-edge AI with human empathy, making it easier than ever to achieve your health goals.
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Where it all
started.
Where it all
started.
It began with a simple frustration. Our founders, Sarah and Mike, were tired of spending hours manually logging meals and calculating macros. They knew there had to be a better way. As former competitive athletes and nutrition enthusiasts, they understood the importance of tracking food intake. But the existing solutions were tedious, time-consuming, and often inaccurate.
"What if you could just take a photo?" Sarah wondered one day. That question sparked the journey that led to SnapX Pro. With backgrounds in AI and nutrition science, they assembled a small team and started building.
Today, SnapX Pro has grown beyond their wildest dreams, helping millions of people around the world make healthier choices without the hassle. But our mission remains the same: make nutrition tracking so easy that anyone can do it.
It began with a simple frustration. Our founders, Sarah and Mike, were tired of spending hours manually logging meals and calculating macros. They knew there had to be a better way. As former competitive athletes and nutrition enthusiasts, they understood the importance of tracking food intake. But the existing solutions were tedious, time-consuming, and often inaccurate.
"What if you could just take a photo?" Sarah wondered one day. That question sparked the journey that led to SnapX Pro. With backgrounds in AI and nutrition science, they assembled a small team and started building.
Today, SnapX Pro has grown beyond their wildest dreams, helping millions of people around the world make healthier choices without the hassle. But our mission remains the same: make nutrition tracking so easy that anyone can do it.

2022
2022
2022
2023
2023
2023
2024
2024
2024
2025
2025
2025
Founded by nutrition enthusiasts
Founded by nutrition enthusiasts
Started in a small garage with a simple idea
Started in a small garage with a simple idea
Reached 100K users
Reached 100K users
Our community started growing rapidly
Our community started growing rapidly
AI breakthrough with Harry
AI breakthrough with Harry
Launched our revolutionary AI coach
Launched our revolutionary AI coach
2M+ active users
2M+ active users
Helping millions live healthier lives
Helping millions live healthier lives
Our core
values.
Our core
values.
These principles guide every decision we make and every feature we build.
These principles guide every decision we make and every feature we build.
Health First
Health First
We believe everyone deserves access to personalized nutrition guidance that actually works.
We believe everyone deserves access to personalized nutrition guidance that actually works.
Privacy & Trust
Privacy & Trust
Your health data is yours. We never sell your information and use end-to-end encryption.
Your health data is yours. We never sell your information and use end-to-end encryption.
Innovation
Innovation
We're constantly pushing the boundaries of AI to make nutrition tracking effortless.
We're constantly pushing the boundaries of AI to make nutrition tracking effortless.
Community
Community
Building a supportive community where everyone can share their wellness journey.
Building a supportive community where everyone can share their wellness journey.
Accessibility
Accessibility
Making professional nutrition guidance accessible to everyone, everywhere.
Making professional nutrition guidance accessible to everyone, everywhere.
Excellence
Excellence
We maintain the highest standards in AI accuracy and user experience.
We maintain the highest standards in AI accuracy and user experience.
Meet Harry,
your AI nutrition coach.
Meet Harry,
your AI nutrition coach.
Harry isn't just another chatbot. He's a sophisticated AI coach that combines advanced machine learning with insights from certified nutritionists to provide personalized, empathetic guidance on your wellness journey.
Harry isn't just another chatbot. He's a sophisticated AI coach that combines advanced machine learning with insights from certified nutritionists to provide personalized, empathetic guidance on your wellness journey.
Try Demo
Learn How It Works
Data Smart
Data Smart
Uses your SnapX meal data
Uses your SnapX meal data
Conversational
Conversational
Speaks naturally in real time
Speaks naturally in real time
Action Oriented
Action Oriented
Gives email of daily goals
Gives email of daily goals

You
“I'm craving pizza but trying to eat healthier. What should I do?”
“I'm craving pizza but trying to eat healthier. What should I do?”
Harry
"Great question! How about trying a cauliflower crust pizza or making your own with whole wheat dough? You can load it up with veggies and use part-skim mozzarella. This way you satisfy your craving while hitting your protein goals! 🍕 Want me to suggest some specific recipes?"
“Harry feels like a real nutritionist who actually cares about my progress. It's not just automated responses, the advice is personalized and encouraging."
— Lisa, SnapX Pro User
Personalized Nutrition Guidance
Personalized Nutrition Guidance
Harry remembers your dietary restrictions, favorite foods, and goals to provide increasingly personalized advice.
Harry remembers your dietary restrictions, favorite foods, and goals to provide increasingly personalized advice.
SnapScore Feedback
SnapScore Feedback
Get instant analysis and suggestions before, during, or after meals to make better choices.
Get instant analysis and suggestions before, during, or after meals to make better choices.
Daily Motivation
Daily Motivation
More than just data - Harry provides encouragement and motivation when you need it most.
More than just data - Harry provides encouragement and motivation when you need it most.
Weekly Health Summary
Weekly Health Summary
Your weekly snapshot of meals, nutrition, and AI health scores.
Your weekly snapshot of meals, nutrition, and AI health scores.
The Technology Behind Harry
The Technology Behind Harry
Harry is powered by advanced natural language processing and machine learning models, trained on millions of nutrition conversations and certified by professional nutritionists.
He continuously learns from interactions while respecting your privacy, never sharing your data with third parties. Every response is validated against the latest nutritional science to ensure accuracy and safety.
Harry is powered by advanced natural language processing and machine learning models, trained on millions of nutrition conversations and certified by professional nutritionists.
He continuously learns from interactions while respecting your privacy, never sharing your data with third parties. Every response is validated against the latest nutritional science to ensure accuracy and safety.
Meet Harry inside the SnapX Pro App
Meet Harry inside the SnapX Pro App
Start tracking smarter-get your daily AI feedback now.
Start tracking smarter-get your daily AI feedback now.


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